Independent research analyzing luxury brands and HNW consumer behavior through a behavioral psychology lens. Each piece is grounded in academic research and applied to real brands, real consumers, and real purchasing decisions.
A personal and academic analysis of luxury consumption psychology — why the product is almost beside the point, what the space is really selling, and why three people in the same room can feel completely different things.
Can clothing construct a temporary identity that redirects real consumer behavior? A first-person experiment in Toronto testing enclothed cognition, identity extension, and front-stage performance.
Brief description of what this one covers.
An original framework for understanding how the same consumer activates completely different purchasing motivations depending on environment, life stage, occasion, and social context.
An original framework for understanding how the same consumer activates completely different purchasing motivations depending on environment, life stage, occasion, and social context.